The second advert i will be analyzing will be at the Wonga radio advert, The reason for this advert is to promote and advertise that Wonga do short term easy to control cash loans. The advert is done in a repetive style so you don't forget the advert which means you wont forget the brand. The repetitive theme is also used in the mentioning of the company name saying Wonga at least 30 times during the advert. The music in the advert is very simple and is just the same xylophone beat over and over again. I think this advert was so successful because it got people talking about the advert and the business itself and controversy started over the amount of money you had to repay.
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