pizza hut advert

http://www.youtube.com/watch?v=1hByG29fne0

the last advert i will be looking at is for pizza hut. as the add starts someone stars shouting the current offers they have going on which is the main purpose of this advert. as part of the advert they offer a free soccer ball when you buy a certain meal as he offer was on around the time of the world cup.the only contact details included in the advert was at the very end when they shout the numbers of the company. only two people spoke throughout the entire advert, they where pretending to do a news report and as one was asked to do the weather he starts shouting out the pizza hut deal. The messege hat the advert is trying to get a cross is that pizza hut have amazing deals and they are trying to persuade you to try them out.

Wonga Radio Advert

The second advert i will be analyzing will be at the Wonga radio advert, The reason for this advert is to promote and advertise that Wonga do short term easy to control cash loans. The advert is done in a repetive style so you don't forget the advert which means you wont forget the brand. The repetitive theme is also used in the mentioning of the company name saying Wonga at least 30 times during the advert. The music in the advert is very simple and is just the same xylophone beat over and over again. I think this advert was so successful because it got people talking about the advert and the business itself and controversy started over the amount of money you had to repay.

Nandos Advert

The first advert i analyzed was for Nandos. The purpose of the advert was to inform and promote brand awareness, The advert makes people aware that it is infact nandos by mentioning the name of the brand at the start of the advert. The advert is only 30 seconds long which is standard length for a radio advert because it is a radio advert and there are no visuals the advert has to grab the listeners attention by using a Portuguese accent in the advert which also helps with the brand identity this is to let us know it is a new type of chicken that you may not have had in the country before. along with the festive Portuguese music the slogan "Its ok" trys to show that nandos is a place to go to eat and celebrate .The only legal problems with the advert is the use of the accent as the accent clearly isn't from a Portuguese man and is being faked and the fact they mention the one eye brow of his sister which could be racial stereotyping.

the radio copy guidelines for clearing ads for radio which are the regulators for radio advertising says about accents
When different nationalities or regional accents are used in advertisement scenarios, care is needed so as not to cause offence by negative stereotyping or by ridiculing the relevant country, region or racial group.